Our segmentation studies discover the best long-term target for your brand based on matching your company’s unique capabilities and offerings with consumers’ values, wallet-share and behavior in the marketplace.
Understanding the journey to purchase allows brands to maximize the impact of advertising and communication dollars. A path-to-purchase study gives brands the ability to pinpoint the best online and offline opportunities to reach the right consumers at the right time.
Product Line Review
SFW dives deep with brands to thoroughly assess their products, the category and overall consumer trends. The outcome is a compelling case to retailers as to why they need your brand.
Testing new developments and ideas before taking them to market saves brands time and money. SFW helps brand test new concepts around Identity, Design, Positioning, Advertising, Packaging and New Products.